


Primarily, your Stories Highlights are to showcase your brand and its products and services. Instagram Stories Highlights Tip #1: Tutorials and How-To Guides

Tap on the Archive Icon (clock with a turned back arrow) located at the top right of your screen.Tap on the + (plus) icon to add, then name it.Ĭreate Highlight Within the Archive Section:.You will see an option at the bottom of your screen (second icon with the “heart in a circle” with “HIGHLIGHT” below it on the right side).In order to create a Highlight, you can do it three ways: within your Stories, in the Archive section, or tap the “New” circle on the far left below your bio.

Here’s a quick guide on how to create Instagram Stories Highlights: As a brand, you can leverage Highlights as a way to make sure that your viewers can find what they need, where they are - and where they are is Instagram. Stories Highlights can provide viewers with specific information about your brand, products, frequently asked questions, and much more. Sitting just below your profile and slightly above your feed, Highlights provide context for your brand - what it is, what problem it solves, and how it solves said problem. Highlights are Stories that can be saved and categorized so that viewers - both new and old - can watch them at any time. Although Stories Highlights are already essential business for some, for those just starting out, Instagram Stories Highlights are Stories that live forever on your profile whereas regular Stories only exist for 24 hours.
